Field notes

The Playmaker

· leadership · strategy

I grew up playing soccer. Most of my weeknights and weekends were spent on a soccer pitch.

Growing up in the South, the sport gets overlooked. I’ve heard many people say “it’s so boring,” and while I understand what they’re saying, I still take mild offense to that because I know from experience the mental chess happening at any given moment is constant. The way each player adjusts to what’s happening around them is something I genuinely find fascinating.

I’ve played most positions over the years. The one I’ve always had the most admiration for is the Central Attacking Midfielder. The number 10 position.

The CAM is the playmaker. They’re always scanning the field, reading their team, tracking the opposition. Their job is to create opportunities for their team to score. It’s not always the flashiest role, but when a great one is on the field, everything just moves differently.

That’s why I named this company Position 10.

What this means for business

I’m fortunate enough to be connected with a lot of business owners. At some point, most of them hit a wall with founder-led marketing. They know their target audience, and they know where they’re headed, but there are only so many hours in the day.

The website is three years old. There hasn’t been a social media post in three weeks. Strategy lives in a Google doc that nobody’s touched since the last offsite, and operations, sales, finance, and management are all competing for attention.

And to top it all off, most of them don’t even need someone running marketing full time.

That’s a real, frustrating place to be. Position 10 is built for it.

What this looks like

We embed with a small number of businesses at a time. We sit in the strategy meetings, run the marketing cadence, and lead the function. Scope is built around your goals, and we stay close enough to stay aligned.

We keep the client list small. That way we can fully devote our attention to your goals. Your success is ours.

Why Position 10

We want to be part of your leadership team and accountable to your outcomes, not just another agency dropping off your deliverables. We’re a partner with a stake in the outcome. We want to play the whole field with you.

If you’re looking for a true marketing partner, let’s talk.

Want a playmaker on your team?

Book a 30-minute call