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The view from
the pitch.
Short pieces on marketing leadership, inbound, and what it actually takes to build something over time.
- · strategy · growth
Why your lead form might be lying to you
Self-reported attribution feels honest, but it only counts the people who convert. Here's how a long form quietly hid the channels that were actually working.
Read - · inbound · strategy
What AEO actually asks of you (and why it's what good inbound always did)
AEO is the new front door to your business. Here's what it actually rewards, and why it's the same trust-building inbound has always done.
Read - · leadership · strategy
The Playmaker
A short piece on the CAM, the function, and what the playmaker looks like in business.
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