Case Study · The BamVino
We relaunched The BamVino.
The original bottle holder, a new Napa Valley Cabernet, and a podcast, on one site in 5 weeks.
5
weeks, discovery call to launch
730
visitors in the first 90 days
7/25
Hall of Fame memberships claimed
The brief
A relaunch, with new products.
The BamVino started as a bottle holder. The relaunch added a Napa Valley Cabernet and a podcast, and the old site only knew how to sell the holder.
The brief was one brand and one site, live before the wine's May 27 release.
What we did
- 01
Brand
Baseball. Wine. Stories. Three products under one idea.
- 02
Site
Four pages, designed and built from scratch on Astro and Cloudflare Pages.
- 03
Copy
Written in the founder's voice and reviewed with him page by page.
- 04
Plumbing
Email list and welcome automation, analytics, shipping and privacy pages, one canonical domain.
- 05
Show
Episode 1 on the site, then out to YouTube, Apple Podcasts, and Spotify.
The first 90 days
730
visitors
710
of them new
19
key events: 9 signups, 10 clicks to buy
7/25
Hall of Fame memberships claimed
GA4, May 27 to Aug 26, 2026.
The site
“When we decided to relaunch The BamVino, it was more than just a refresh of the original bottle holder. Matt Wambles at Position10 helped us reimagine and relaunch the entire brand, bringing the original product, our new wine, and The BamVino Podcast together into one cohesive story and a site that feels fresh, engaging, and truly captures who we are.
He understood the vision, elevated it, and made the entire process collaborative and seamless. We couldn’t be happier with how it turned out!”
